Cultural events in Turku
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Benchmarking cultural events in social media in Turku, February 2013
muokkaa(Leigh Ann)
I compared several larger institutions/organizations and a couple of smaller ones. Results are as follows:
Tiivistelmä suomeksi / Finnish summary: Sivu esittelee turkulaisia sosiaalisessa mediassa julkaistuja tapahtumia ja hankkeita helmikuussa 2013.
City of Turku
muokkaaTwitter: 3,792 tweets, 12 following, 906 followers
Slideshare: 0 followers
0 activity, only 3 welcome slides (one in Finnish, one in Swedish, one in English)
could be used to promote, supplement, or document an event
Youtube: 21 subscribers, 18,150 video views
used to capture and share events that have already taken place
Picasa: shares pictures of events, for example festivals
no interaction
Issuu: Profile views 0, Impressions 68219, Bookmarks received 0, Subscribers 2, Member since Apr 01, 2011
Kulttuuria Turussa, digital version of a Turku culture magazine with cultural events featured.
Finnish and Swedish publications
Blogs: city officials, lots of personal blogs for Turku 2011, more about abstract ideas than actual events
Facebook page: 1,911 likes • 204 talking about this
pictures capturing events
random mentioning of events with links to city’s website
not the best place to find cultural events
Turun taidemuseo (Turku Art Museum)
muokkaaFacebook page: 798 likes • 46 talking about this • 523 were here
advertises events happening at the museum
has organized 18 Facebook “events” (starting in 2011)
current activity
only in Finnish
Aboa Vetus & Ars Nova (Museum of History and Contemporary Art)
muokkaaFacebook page: 464 likes • 44 talking about this • 227 were here
advertises events happening at the museum
has only organized 3 Facebook “events” (starting in 2011)
links to other cultural events
current activity
mainly in Finnish, also Swedish and English
Mary Art Project (example of an individual artist)
muokkaaBlog: 11 Members, Blog Archive 2013: 2 posts, 2012: 3 posts, 2011: 11 posts, 2010: 36 posts
advertises an describes events in detail
current activity
in English, links to Finnish sites
remote, hard to find
Turun kaupunginkirjasto (Turku City Library)
muokkaaFacebook page: 2,856 likes • 58 talking about this • 453 were here
around 250 Facebook events (starting in 2009), including events at other libraries in Turku
current activity, but has slowed over past few years
mainly in Finnish, also Swedish and English
wide variety of events, mainly free, multicultural and domestic
Turun linna (Turku Castle)
muokkaaFacebook page: 1,529 likes • 100 talking about this • 4,055 were here
4 Facebook events (starting in 2012), more regular and recent event posts on the Wall
culture-related links (culture magazine with events)
many events held here are advertised through other organizations, maybe?
mainly in Finnish, tiny bit in Swedish
Example of a “pocket group”: Ladybirds (group of female British expats living in Turku)
muokkaaFacebook page: 23 members
sporadic event announcements, casual get-togethers posted on Wall, not as “events"
Conclusions
muokkaaOverall, the Castle and the City Library seem to be the most active users of social media to advertise events. Aboa Vetus is also active and includes links to events beyond (but still connected to) their own museum. Turku City, seems to offer a variety of social media, but in fact, only a small percentage of the tools are being used. Facebook is the social media tool of choice for most cultural organizations and people organizing cultural events. Photosharing is also used, but is not very interactive. Twitter is popular with the City of Turku, and it is assumed that event information is, at times, included in those tweets. Blogs can be useful, but hard to find for people who are not "in the know". It is difficult for speakers of other languages than Finnish to find information about cultural events outside of “pocket groups”. “Pocket groups” that preserve minority cultural heritages thrive on social media.
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